Rational or Emotional User

نویسندگان

چکیده

Understanding why users continue or discontinue using specific technology is vital for its providers. Existing literature has explored the reasons continuance and discontinuance by taking into account both rational emotional factors. However, one question remains unanswered: Why do some depend more on factors decision-making, while others rely factors? This study addresses this integrating cognitive decision-making styles fear of making incorrect decisions traditional continued usage models. Data were gathered from 285 TV analyzed structural equation modeling. The results demonstrate that introduced constructs moderated direct effects contribution lies in incorporating underlying processes decision-making. It presents two actionable variables managers can utilize to categorize their customers enhance effectiveness use strategies.

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ژورنال

عنوان ژورنال: Information Resources Management Journal

سال: 2023

ISSN: ['1533-7979', '1040-1628']

DOI: https://doi.org/10.4018/irmj.325241